Emily Guise

CATALOG DESIGN

Cover of November 2017 Catalog

- ROLE

Catalog Director


- FOR

Connecting Threads


- DATE

May 2017-present


- TYPE

Print


- URL

https://issuu.com/emilyguise/docs/ct_november_2017_online



As the catalog director, I art directed and produced the design and layout of each 48 page catalog to brand standards every six weeks. I was responsible for styling all product photos and showcasing the quilting projects and fabric to tell the story of multiple fabric collections. I worked with multiple departments to coordinate product information, kept track of SKUs and individual project information, and made sure all prices were accurate.

Table of Contents and fabric story spread

Quilting project spread

Quilting project spread

Quilting tool spread